De Bortoli Wines
Riverina-based De Bortoli Wines has grown from its humble beginnings in the 1920s into one of Australia’s leading wine producers, distributing to markets around the world. The family-controlled business now produces wines across the Riverina, Yarra Valley, King Valley, Heathcote, and Hunter Valley regions. De Bortoli remains passionate about crafting great wines – now and for generations to come.
De Bortoli Wines
Riverina-based De Bortoli Wines has grown from its humble beginnings in the 1920s into one of Australia’s leading wine producers, distributing to markets around the world. The family-controlled business now produces wines across the Riverina, Yarra Valley, King Valley, Heathcote, and Hunter Valley regions. De Bortoli remains passionate about crafting great wines – now and for generations to come.
The approach
we took
Challenge
De Bortoli Wines wanted a website that could reflect their proud heritage and deep passion for winemaking. The site needed to be easy to manage and maintain, ensuring that all content and product data remained consistent and accurate across platforms. With a large and complex product range, it was essential that users could easily view and purchase wines as new vintages and offerings were introduced.
Solution
Cerebrum worked closely with De Bortoli Wines’ IT, communications, and marketing teams to deliver a comprehensive digital solution designed to meet both current and future business needs.
The main website was developed using TYPO3, an enterprise content management system offering strong flexibility and functionality. A sophisticated permission framework was implemented to ensure each editor could access only the areas relevant to their role. All key product data is dynamically retrieved from a central source via API for accurate and efficient site display and search.
By creating a single source of truth for product data that can integrate across systems, De Bortoli Wines can now maintain up-to-date and consistent information easily. Staff can manage all aspects of their wine range, including generating high-resolution images and PDF tasting notes for use by sales teams and distributors.
The e-commerce component was built using the open-source Magento platform, providing a robust, user-friendly shopping experience supported by a solid administration system. This integrates directly with the product data source to ensure the store always reflects the latest updates.
Cerebrum also implemented a suite of digital marketing tools – including e-promotions, segmented offers, wine club membership, and discount coupons – helping De Bortoli Wines strengthen customer relationships and engagement. Ongoing training, support, and consultancy ensure the systems continue to evolve with the business.
Results
- Enterprise open-source content management system
- Enterprise e-commerce solution
- Self-managed content and product data
- Product data source exposed via API to other systems
- Ongoing support, maintenance, and consultancy