Fujifilm – Professional Fujinon Lenses
FUJIFILM Corporation is Japan’s pioneering photographic film manufacturer. Leveraging its reputation for quality imaging and information technology, Fujifilm has grown into a global presence across a wide range of high-tech expertise, offering optical devices, cameras, and lenses.
Fujifilm – Professional Fujinon Lenses
FUJIFILM Corporation is Japan’s pioneering photographic film manufacturer. Leveraging its reputation for quality imaging and information technology, Fujifilm has grown into a global presence across a wide range of high-tech expertise, offering optical devices, cameras, and lenses.
The approach
we took
Challenge
High-tech companies often face the challenge of showcasing sophisticated products in a way that appeals to both technically literate audiences and the broader market. Fujifilm’s high-performance zoom lenses, such as the Fujinon HK Premier Series and the Fujinon MK Series, exemplify this challenge – their advanced optical performance and compact design require more than just technical specifications to communicate value.
Solution
Cerebrum developed a global website using the open-source enterprise content management system TYPO3 to showcase Fujifilm’s professional Fujinon lenses.
The site includes multiple languages with auto-detection based on the visitor’s geographical location. Editors maintain the site using structured workspaces, ensuring professional workflows for managing updates and changes.
Beyond product specifications, the site features stories, videos, and customer testimonials that bring the lenses to life. High-quality footage demonstrates how professional cinematographers use these lenses and the results they achieve. Downloadable brochures and stunning high-resolution images complement the content.
Results
- Appealing website showcasing high-end products
- Product information combined with stories, videos, and testimonials
- Downloadable product brochures
- High-resolution images for maximum impact
- Enterprise open-source content management system
- Multi-language support with geolocation auto-detection
- Easily manageable content via TYPO3 workspaces
- Enterprise hosting setup, featuring SSL/TLS and CDN