De Bortoli Wines – Melba Wine Club
Riverina-based De Bortoli Wines has grown from its humble beginnings in the 1920s to become a top Australian wine producer, distributing to markets around the world. Producing wines across the Riverina, Yarra Valley, King Valley, Heathcote, and Hunter Valley, the family-controlled business is passionate about crafting exceptional wines – now and for generations to come.
De Bortoli Wines – Melba Wine Club
Riverina-based De Bortoli Wines has grown from its humble beginnings in the 1920s to become a top Australian wine producer, distributing to markets around the world. Producing wines across the Riverina, Yarra Valley, King Valley, Heathcote, and Hunter Valley, the family-controlled business is passionate about crafting exceptional wines – now and for generations to come.
The approach
we took
Challenge
De Bortoli Wines offers a subscription-based range of wine packages delivered six times a year through their Melba Wine Club. The club provides customers with a premium wine experience via online subscriptions and curated packages.
With an existing international Wine Club solution, support and tailoring for Australian requirements was difficult. De Bortoli Wines needed a system that could integrate with Australian payment and shipping options, be customised to their operational needs, and remain easy for staff to manage.
Solution
Cerebrum developed a Wine Club solution built on the open-source e-commerce platform Magento. The system integrates seamlessly with Australia Post shipping tools, the company’s payment provider, and their email marketing platform.
Staff can easily create and manage wine packages, including fulfilment schedules, stock validation, and customisation. Once configured, the system automatically handles scheduled fulfilments, processes payments, generates shipping manifests, and updates member profiles.
Club members can manage their profiles, update contact details and shipping addresses, modify recurring payment options, pause subscriptions, review previous wine packages, leave reviews, and purchase additional products with their membership discount.
With a system tailored to both staff and customer needs, De Bortoli Wines has confidently promoted the Wine Club online and at cellar doors, achieving strong membership growth and high engagement.
Results
- Enterprise open-source e-commerce solution
- Integration with external systems (payment, shipping, marketing)
- Self-managed content and product details
- Recurring payments with suspension and modification options
- Ongoing support and maintenance