Wengfu Australia – Fertbook Portal
Wengfu Australia is a subsidiary of the Wengfu Group, a Chinese manufacturer of phosphate-based products including fertilisers, chemicals, food, and animal feed additives. Wengfu Australia supplies fertilisers to rural retailers and contractors who apply fertilisers to pastures or crops. Ranked seventh in the world for production of finished phosphate fertiliser, the company’s combination of rock reserves, manufacturing assets, and supply capacity is unmatched in the Australian market.
Wengfu Australia – Fertbook Portal
Wengfu Australia is a subsidiary of the Wengfu Group, a Chinese manufacturer of phosphate-based products including fertilisers, chemicals, food, and animal feed additives. Wengfu Australia supplies fertilisers to rural retailers and contractors who apply fertilisers to pastures or crops. Ranked seventh in the world for production of finished phosphate fertiliser, the company’s combination of rock reserves, manufacturing assets, and supply capacity is unmatched in the Australian market.
The approach
we took
Challenge
To produce a site that communicates the heritage of De Bertoli Wines and the passion they have for their products. The site had to be easy to manage and maintain, and with core content consistent and accurate across all platforms. The large and complex product range needed to be quick and easy for users to view and purchase, as new vintages come to market and new offerings are launched.
Solution
A range of online marketing tools such as e-promotions, segmented offers, wine club membership, discount coupons, etc., gives De Bortoli Wines more opportunities to connect with their customers. To support this customer-focused approach, Cerebrum provides ongoing training and support for all teams, and works closely with De Bortoli Wines to grow and improve the systems to meet their changing needs.
Results
- Enterprise open source content management system.
- Enterprise e-commerce solution.
- Self managed content and product data.
- Product data source exposed via an API to other systems.
- Ongoing support, maintenance and consultancy.