17 Trees - De Bortoli Wines

About the Client

Over the past few years De Bortoli Wines have changed their thinking and approach to growing grapes and making wine – adopting environmentally sustainable practices. One of De Bortoli’s first sustainability projects in 2008 was to plant trees for each company vehicle to offset the carbon effects of their fleet. Today 17 TREES is a brand that has a purpose. A solid collaboration with their suppliers, distributors, customers, and consumers to plant trees to rebuild the Australian bushland.

Challenge

With the unexpected disruption caused by COVID-19, De Bortoli Wines, along with many of us, had to reevaluate business practices. Keen to enhance their digital presence, Cerebrum were invited into discussions to strategise and design solutions. Their marketing team was in the midst of developing 17 TREES and looking to launch a brand-specific micro-site. They asked if we were up for the challenge with a six-week lead time, and with most content still being created. The IT department didn’t want to have any orphan sites or replicate another piece of infrastructure for 17 TREES. Everything had to be within the one, current setup.

Solution

Considering the short timeframe and having the advantage of a deep understanding and knowledge of De Bortoli’s main website, we were able to fast track a solution which leveraged the strong TYPO3 (CMS) foundation already in place. Collaborating with De Bortoli’s Marketing Lead, we consulted about user experience, look and feel, and brand position for 17 TREES, and together designed a brand solution. By integrating 17 TREES with the main De Bortoli site, it makes it easy for users to navigate between the two. At the same time, implementing custom pages and templates within the existing site De Bortoli are able to continue editing content in the same way, without any additional training needed.

Shortly after launch De Bortoli’s internal partner in Japan requested a Japanese version, which was added using TYPO3’s core multi-language support. Editors are able to use the existing backend to manage/maintain the translated content and publish when translations are complete.

Results

• Micro-site integrated within the main website.
• Custom pages and templates.
• Shop 17 TREES integrated with the main site store.
• Existing CMS functionality - No disruption or additional training required for the client.
• Multi-language option.
• Ability to easily add new functionality and features as required.
• Flexibility to run ongoing digital marketing, grow customer relationships.
• Ongoing support and maintenance.