17 Trees - De Bortoli Wines

About the Client

De Bortoli Wines has been evolving its approach to grape growing and winemaking by adopting environmentally sustainable practices. One of their earliest initiatives in 2008 was planting trees to offset the carbon emissions of their vehicle fleet. This grew into 17 TREES - a purpose-driven brand that brings together suppliers, distributors, customers, and consumers to plant trees and rebuild Australian bushland.

The Challenge

During the disruption of the COVID-19 pandemic, De Bortoli Wines wanted to strengthen their digital presence.

Their marketing team was preparing to launch the 17 TREES brand and needed a dedicated microsite. The brief came with challenges:

• A six-week launch deadline while content was still being created
• No appetite from IT for “orphan” sites or duplicate infrastructure
• The need for seamless integration with De Bortoli’s main site and systems

The Solution

Collaborating with De Bortoli’s Marketing Lead, and our deep knowledge of De Bortoli’s existing TYPO3 platform, we were able to design and deliver a fast-tracked solution that:

• Integrated 17 TREES directly within the main De Bortoli site
• Used custom pages and templates to give 17 TREES its own distinct identity while maintaining consistency
• Preserved existing CMS workflows so no extra training was required
• Enhanced user experience with easy navigation between the two brands

Soon after launch, De Bortoli’s Japanese partner requested a translated version. Using TYPO3’s multi-language capability, we added Japanese content that the marketing team could manage and publish directly in the backend.

The Results

• 17 TREES microsite integrated within the main De Bortoli Wines website
• Distinct 17 TREES brand presence with custom templates and design
• Seamless 17 TREES purchase directly through the main site store
• Multi-language support, extending reach to global partners
• No disruption for staff, with familiar CMS processes maintained
• A scalable foundation to support future campaigns and functionality
• Amplified sustainability impact, making it easier for customers, distributors, and partners to engage with 17 TREES and contribute to reforestation efforts
• Ongoing support and maintenance