Calabria Family Wines

About the Client

Founded in 1945 by Francesco and Elisabetta Calabria, Calabria Family Wines has grown across three generations to become one of Australia’s top 20 wine producers. From their award-winning Riverina and Barossa Valley vineyards, the Calabria family continues to craft exceptional wines that embody both tradition and innovation.

The Challenge

Calabria’s corporate website was built on WordPress with basic shopping functionality that was difficult to use and limited in scope. They wanted a new digital presence that:

• Delivered a smoother and more engaging customer experience
• Improved navigation and access to product information
• Offered enhanced e-commerce capabilities
• Integrated seamlessly with existing accounting systems

The Solution

We rebuilt Calabria’s website from the ground up, moving to Magento 2 - a scalable, open-source e-commerce platform that could grow with the business.

Key enhancements included:

• A single platform managing the corporate site, online store, and Wine Clubs

• Full integration with accounting and shipping systems for streamlined order fulfilment

• Flexible options for shipping calculators, payment gateways, stock control, and drop-shipping

• A unified customer experience with single-account access for both purchases and Wine Club membership

• Improved content management for ongoing digital marketing and storytelling

The result was a more efficient back-end for staff and a richer, more intuitive shopping journey for customers.

The Results

• Scalable open-source e-commerce system with Magento 2
• Integrated platform for the website, online store, and Wine Clubs
• Simplified customer experience — easy product discovery and single-account Wine Club sign-up
• Seamless integration with accounting and shipping systems
• Improved digital marketing capability to strengthen customer relationships
• Enterprise-grade hosting with SSL/TLS security and CDN for performance
• Ongoing support and maintenance ensuring long-term success