Magic Mobility

Website Development
Custom development
API integration with CRM system
Maintenance & Support

VIC, Australia

Wheelchair Manufacturers

About the Client

Based in Melbourne, Magic Mobility empowers wheelchair users to push their boundaries, go further, and to experience a world that's not flat. Their designers, engineers and manufacturers build all-terrain power wheelchairs that not only provide customers across the globe with quality products, but really improve lives.

Magic Mobility has been enabling its clients to experience the freedom and adventure that comes with a go-anywhere wheelchair since 1994.


The accuracy of product orders is a key efficiency driver – in particular when it comes to custom-made products such as wheelchairs, which consist of hundreds of parts and optional accessories. However, a review revealed that the majority of orders received by Magic Mobility required some level of rework such as follow up with the customer, manual adjustments, etc.

Magic Mobility approached Cerebrum with the requirement of implementing an online ordering system that allowed sales agents to configure a customised wheelchair for their end-users. Improving the efficiency and the quality of orders, without losing the flexibility to custom wheelchairs was essential to the success of the company.


Cerebrum worked closely with Magic Mobility to design, develop and deliver a sophisticated, but easy-to-use online quoting and ordering system based on the analysis the company had conducted.

Our solution enabled international sales agents to efficiently configure wheelchairs that perfectly fitted their customers’ needs. The action-driven workflow delivered a great experience for users, and the accuracy of orders reached almost 100% within the first few weeks of the system's launch.

Based on TYPO3, an enterprise open source content management system, the platform has been extended over time to meet Magic Mobility's evolving needs. The system as it stands today integrates with an external CRM (customer relationship management) system, and even allows agents to order spare parts.


  • Enterprise open source content management system.

  • Self-managed product and product-configuration by Magic Mobility staff (backend).

  • Self-explanatory, action-driven workflow with validity verification.

  • API-based, externally hosted third-party CRM integration.

Postal Address

Suite 2, Level 3
169-171 Victoria Parade
Fitzroy VIC 3065
Phone: +61 (0)3 9650 1100


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