Skiboutique

About the Client

SkiBoutique is an international agency offering luxurious and bespoke holidays in Europe’s most breathtaking alpine destinations. Connecting people with premium luxury ski chalets in France, Austria, and Switzerland. SkiBoutique’s impressive portfolio includes some of the finest rental properties that the Alps have to offer, and each has been hand picked for their individual distinction.

Challenge

SkiBoutique required a website that would not only promote the finest luxurious chalets, but also allow them to manage the complete client engagement process end-to-end - from search and enquiry to curated recommendation, booking, and itinerary generation. To complement this the site needed to be fast and SEO-optimised. They also required a strong look and feel that showcased a brand identity conveying elegance and first-class.

Solution

After extensive consultation with SkiBoutique to understand and document brand position, user experience, and function aspects Cerebrum created a solution to meet their needs. The development of a custom extension on top of TYPO3 CMS allowed for easy management of regions, chalets, and client data. The development of a work-flow process allowed for management of enquiries through to booking and payment. And the development of an extensive mobile response template delivered their luxury brand position and helped to create great user experience.

Cerebrum provided training, hosting, and ongoing support to SkiBoutique with a website they have subsequently taken full control of, and which continues to grow and evolve. In 2018, we passed the site onto SkiBoutique's UK based IT partner for ongoing hosting and maintenance, while we continue to provide ad-hoc suport as requested.

Results

• Design of stylish website reflective of client’s brand identity, use of Open Sans fonts.
• Easy for customers to engage and navigate.
• Simplified inquiry, availability, pricing data, itinerary generation, and booking.
• Improved SEO ranking/results.
• Easy to use self-managed system.