Wengfu Australia

Website Development
Custom development
API integration with ERP system
Maintenance & Support

VIC, Australia

Fertiliser Manufacturers/Suppliers

About the Client

Wengfu Australia is a subsidiary of the Wengfu Group, a Chinese manufacturer of a wide range of phosphate-based products including phosphate fertilisers, chemicals, food and animal feed additives. Wengfu Australia sells fertilisers to rural retailers or to contractors who apply fertilisers to pastures or crops. Ranked 7th in the world for production of finished phosphate fertiliser, the combination of the company’s rock reserves, manufacturing assets and supply capacity is unmatched by any other fertiliser wholesaler in the Australian market.


Wengfu wanted to offer a self-managed online portal to their customers, which allows them to access their contract and booking details, make new bookings, adjust scheduled bookings, and much more over time.

Wengfu’s business success is also based on the structure and flexibility of the booking fulfilment and delivery chain with a huge number of warehouses across Australia. The desired online portal had to be easy to use, even if the business processes are exceptionally complex behind the scene.

The fact that users often access the system from rural areas in Australia, often with unreliable Internet connectivity, was another challenge of this project.

Most of the business logic and data storage had to reside outside of the portal in order to enable other systems used by Wengfu to retain control of the data and users.


During an initial requirements gathering and documentation phase, including API specification and design concepts, Cerebrum designed and developed a modern and robust online system that masks Wengfu’s complex business model.

A clear user interface with customised workflows allows users to quickly and easily make sure bookings are always correct. It enables them to view real-time status of contracts and bookings, view news updates and notifications.

The portal features a two-layered, real-time authentication against an ERP (enterprise resource planning) system, which stores and manages financial, orders, inventory, shipping and billing information. Data between these systems is exchanged in a secure and failsafe way.

Geographically located in Australia, the hosting infrastructure can be scaled up and down as required. This flexibility ensures that the system is always available at the user’s disposal, 24 hours a day, 7 days a week, and even in peak seasons when farmers cannot afford to wait for their time-critical products.

The portal has become a huge success from the first day of its deployment and Cerebrum has been working closely with Wengfu to add new features to always stay one step ahead of its competitors.


  • Consultancy, requirement analysis and documentation.

  • Customer self-service portal system.

  • Integration with corporate ERP system.

  • Enterprise hosting setup, featuring SSL/TLS, CDN (content delivery network), etc.

Postal Address

Suite 2, Level 3
169-171 Victoria Parade
Fitzroy VIC 3065
Phone: +61 (0)3 9650 1100


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